Consumer Confidence and Safety Concerns
Advanced Scientific Research and Consumer Health
Data indicates a robust inclination towards domestic brands, driven by their commitment to safe and scientifically validated ingredients. Over 94.93% of consumers now prioritize product safety, reflecting heightened awareness and expectations.
Highlighting industry innovation, HBN is recognized for its leadership in retinol research, setting standards with extensive human efficacy tests. This approach not only reinforces product trust but also positions HBN at the forefront of skin care science.
With China emerging as the world's second-largest cosmetics market, the industry's sales soared to 414.2 billion yuan in 2023, with skin care products constituting over 200 billion yuan. The substantial consumer base is a testament to the vast market potential and evolving consumer habits.
HBN continues to lead with significant R&D investments, enhancing product efficacy and consumer trust through rigorous scientific evaluations. This commitment is echoed in their development of innovative ingredients and formulations that cater to a broad range of skin care needs.
The transformation within China's skin care market is profound, with domestic brands like HBN redefining industry standards through science and innovation. As consumer preferences evolve towards scientifically validated and safe products, the market is poised for further growth and innovation.